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053. A Serial Entrepreneur’s Journey From Zero To Over 7 Figures — with Pratima Aravabhoomi
Ash RoyNov 11, 2015 12:44:24 PM2 min read

053. A Serial Entrepreneur’s Journey From Zero To Over 7 Figures — with Pratima Aravabhoomi

Pratima Aravabhoomi — A Serial Entrepreneur’s Journey From Zero To Over 7 Figures

 

 

 

Pratima bio shot landscapePratima Aravabhoomi is a dear friend of mine and a serial entrepreneur. She’s the founder of Craft Street Design Co. and already built a consulting business which she’s in the process of selling for eight figures as we speak. She’s also in the process of building another business in the design space which has hit annual revenues of six figures within its first year.
 
 

Resources Mentioned


Books Mentioned

Related / Mentioned Podcast Episodes:

Key Points (Timestamps)

1:49 — Intro and overview
2:40 — How Pratima got started with entrepreneurship and her key learnings
3:37 — Keys to growing and selling a 7-figure consulting business
4:20 — How to use value of analytical and clear thinking to solve your client’s problems
5:33— The first key takeaway — Declutter and focus on the essentials.
5:53 — Stick your neck out there and then deliver!
6:17 — How to deal with self-doubt
7:25 — Setting expectations with clients and communicating those expectations
8:06 — How Pratima approaches the discussion around results with her clients
8:53 — Reading between the lines — recurring themes from previous podcast guests like James Schramko, Buck Rizvi and Ed O’Keefe
9:45 — The biggest challenge – Identifying the most impactful problem the customer faces
10:26 — Overcoming mental blocks dealing with sales by offering value
12:54 — Factors with product-based businesses (Fixed costs vs Variable costs)
13:18 — What made Pratima decide to sell her consulting business and start with craftstreetdesignco.com
16:16 — What Craftstreetdesignco.com offers its customers
17:32 — Pratima’s personal qualities that have helped her become a successful entrepreneur
19:10 — Ash’s mindfulness practice and how it applies to understanding your underlying assumptions in daily life and in your business
20:40 — What are the most common challenges for entrepreneurs and what has worked best in overcoming those problems
23:14 — Focus on solving client problems and delivering what they want.
24:27 — Solve the problem that the client perceives to be a problem (not what you perceive as their problem).
24:44 — Actions a listener can take
25:57 — Books that have had the biggest impact on Pratima and why
  • 28:17 — How to get in contact with Pratima
  • 28:55 — Wrap up, key takeaways and related podcast episodes
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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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