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029. What Is SEO and How to Integrate It with Your Content Marketing Strategy – with David Jenyns
Ash RoyJun 20, 2015 3:31:43 PM1 min read

029. What Is SEO and How to Integrate It with Your Content Marketing Strategy – with David Jenyns

What Is SEO And How To Integrate It With Your Content Marketing Strategy – with David Jenyns

 


 

David JenynsDavid Jenyns is the founder of authoritycontent.com. He started his career in the stockbroking industry, and he went on to build a very successful business called Melbourne SEO Services, and that’s melbourneseoservices.com. This SEO service has evolved into authoritycontent.com which is the direction in which SEO is heading given Google’s insatiable hunger for high quality.
 

Resources Mentioned

Key Points / Timestamps

  • 1: 30 – Content Marketing & SEO from Google’s Perspective
  • 7:01 – The Three P’s of Content Marketing to Build Business Authority
  • 8:53 – Step 1: Present
  • 10:53 – Step 2: Product
  • 12:42 – Step 3: Promote
  • 18:51 – Other Subsystems/Processes Under three P’s
  • 24:07 – On Becoming System Entrepreneur
  • 26:18 – Importance of Creation of Information Product & Scalability
  • 29:07  – On Writing a Book
  • 31:42 – On Running a Workshop
  • 33:11 – Repurposing Your Video as Training Module
  • 36:15 – Creating Digital Assets
  • 41:11 – How to Get Started with Content Marketing
  • 42:48 – Books that Influence David to Take His Businesses to the Next Level
  • 44:54 – How listeners can get contact with David

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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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