Key Points (Timestamps)
00:42— Intro and overview
01:25 — The Go-Giver Principles, explained by
Bob Burg02:09 — People buy only because of what’s in it for them.
02:57— Content marketing is all about delivering consistent value to the audience.
03:36 —
Bob Burg explains the Know, Like and Trust relationship and how it applies to content marketing.
04:09 — How NOT to do content marketing and how NOT to be a spammer
04:40 — The marketplace decides who they do business with.
05:35 — “Money is simply an echo of value.” —
Bob Burg07:14 —
Bob Burg explains what selling is all about.
10:32 — The Law of Authenticity
11:23 — The most common challenges on getting started with implementing the Go-Giver principle into business and life
12:43 — “Great leadership is never about the leader, great influence is never about the influencer, and great salesmanship is never about the salesperson.” —
Bob Burg14:20 — ”You can have everything in life you want, if you will just help enough other people get what they want.” – Zig Ziglar
15:06 — Don’t be focused on the notion of lack but rather focus on the notion of abundance.
16:17 — Action steps are what a listener can take to improve sales techniques and implement the Go-Giver principle.
17:21 — The “Go-Giver”, “Go-Getter” and the “Go-Taker”, explained beautifully by
Bob Burg19:22 — Why it’s critical to ask your customers why they’re buying from you
20:46 — “When you sell on price, you’re a commodity. When you sell on value, you’re a resource.” –
Bob Burg21:48 — A metaphor for value in a story about a high-end restaurant
22:47 — “In a free market-based exchange, there are always at least 2 profits: the buyer profit and the seller profit.” —
Bob Burg23:04 — Books that have had the biggest impact on
Bob Burg and why
25:34 — How to find out more about
Bob Burg