Ash RoyMay 24, 2017 8:27:09 AM1 min read

128. Brand Authenticity with International News Anchor — Julie MacDonald

Links Mentioned:

Related Episodes:

003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business
070. Valerie Khoo – Founder of the Australian Writers Centre on Power Stories (And The 8 Stories You Must Tell)
075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?
116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy
117. How to Create An Empathy Map

Key Points and Insights

03:00 Why is authenticity in the media so critical in terms of building a strong business brand and online presence?
04:06 Despite recent technological advances, we still live in a ‘tribal’ world online
09:52 Keep it simple
10:09 Be Human
11:27 The sales process
12:45 Explanation made fascinating
15:57 Actions steps
15:09 Human communication
16:30 Meeting your customer when they are on their journey
18:00 Listen to your customers
18:25 Understand the goals of your business.
18:36 Who are you and what is your story?
19:50 What value do you offer?
23:40 Understanding your customer
24:42 Problem-solving
25:25 Unity is important
27:16 Biggest challenges that people face in building a brand
29:15 How does a CEO stay authentic and tell the truth despite challenging circumstances?
33:45 Specific actions to increase brand authenticity and align your brand with your values?
40:00 Action steps to get you started
46:40 Tell the story in the organization first
49:47 Book/s that had a big impact on you and why?
53:44 Message from Julie

Four Steps to Storytelling

Get clear by listening to your audience
Decide on your goals
Get clear on your values
Tell stories

Action Steps

Keep it simple.
Understand that storytelling is about listening first and talking later.

Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!