077. Andrew Lock Reveals His Tactical Secrets Around Launching Successful Membership Sites

May 19th, 2016 By: Ash

Andrew Lock Reveals His Tactical Secrets Around Launching Successful Membership Sites

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Key Points (Timestamps)

  • 00:42 -Introduction and Overview
  • 03:18 – Andrew Lock discusses the importance of membership sites to leverage your online channel.
  • 04:44 –  Ash Roy and Andrew Lock explain niche membership sites and how they work.
  • 06:11- “The most successful membership sites are the ones that hone a very specific topic rather than a general market.” – Andrew Lock
  • 06:49 – “Interviewing other credible experts is an excellent way to build your own credibility.” – Ash Roy
  • 07:25 – The secret of a successful membership site is not only the host’s expertise but his/her passion, enthusiasm, and transparency.
  • 09:37 – The keys to building a successful membership site
  • 10:16 – Andrew Lock’s examples on how to determine your niche
  • 12:46 –  Authentic passion for your topic plays a huge role in creating a profitable membership site.
  • 14:16 – How to prevent information overload for members using development-in-stages system for  content  
  • 15:48 – The role of forum based conversation around content in building relationship inside the community
  • 17:09 – How to keep up your forum presence – The ultimate method by Andrew Lock
  • 19:09 – The top 2  frameworks to help you decide when to launch a membership site
  • 20:20 –  Oprah Winfrey and Ellen Degeneres’ effective strategies to engage their audiences
  • 21:22 –  “If you try to be everything to everyone, you will be nothing to anyone.” – Ash Roy
  • 22:01 – How to choose an initial topic for a membership site using scientifically-based research process
  • 23:48 – Andrew Lock’s example of how to choose a topic
  • 24:53 – Tools that will help you research topics and narrow down to your niche
  • 26:25 – Ash Roy recaps the key actions listeners can take from this episode.
  • 26:51 – Thank you and teaser for the second part of this episode

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