065. How To Use Neil Rackham‘s SPIN Selling Framework To Sell Effectively and Ethically

Related / Mentioned Podcast Episodes:

• Click here to download podcast shownotes
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• 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven
• 063. Shane And Jocelyn Sams On How To Set Up A Recurring Income Business Using Membership Sites

Key Points (Timestamps)

00:24 — Intro and why the SPIN selling framework is so effective
01:02 — The SPIN acronym
01:54 — The Situation
02:16 — The Problem
02:43 — The Implication
02:53 — The Needs/Payoff
03:30 — Why SPIN selling is such an important solution for businesses
03:57 — How to execute the SPIN selling framework
04:32 — Example of application of the SPIN framework to someone selling a Facebook advertising service
07:20 — Common obstacles when it comes to SPIN selling
08:16 — Action steps