Matthew Kimberley from matthewkimberley.com is an expert at profitable lead generation and is also the author of the self-help classic; How to Get a Grip. He’s an excellent speaker and is described by our common friend, James Shramko as being one of the best speakers he’s ever heard.
10:23 — You don’t have to be a natural speaker to be a good public speaker but it certainly helps if you enjoy basking in the limelight.
12:44 — When you get on stage as a public speaker, you’ve got to deliver on the promise you make.
13:44 — What we mean by the term “delivering on the promise” as a speaker
14:03 — The importance of having a big idea and a big promise as a public speaker as taught by Michael Port and Amy Port (Heroic Public Speaking)
15:53 — You have to meet your audience where they are as a public speaker.
16:05 — Empathy is very important to be a successful public speaker.
18:44 — Why Matthew Kimberley believes that TED speakers could dramatically improve their talks if they added better delivery to their “expert” talks as speakers
19:58 — The difference between selling and performing on stage while public speaking
20:32 — There are certain buttons you need to push to sell during your presentation to get people into the buying mode:
Get a series of small commitments leading to a greater commitment
Create Urgency
Create Scarcity
Provide Social proof
Take people on a journey
Train your audience
23:00 — How magnetic messaging can actually attract the right audience and repel the wrong audience
26:31 — How to become a better public speaker and specific actions you can take to improve your speaking
27:53 — Find a great teacher who is an expert at public speaking
Do directed rehearsals
Don’t have more than 2-3 presentations at any one time
Study improvisation
How to address audience questions
Learn how to stand on stage
Don’t rehearse in front of a mirror
Do rehearse in front of a group of people
Get your script reviewed by a script consultant or copywriter
Rehearse your presentation so you know it backwards
Rehearse your material over and over
Analyse your own past presentations to learn from them
Read books on storytelling
Read books on sales
Attend webinars on how to become a better speaker
34:24 — The biggest challenges people face when it comes to becoming a good speaker and how to overcome them
36:33 — It’s important to make a big promise and over deliver as a public speaker.
38:06 — You’ve got to know your material inside out when public speaking.
39:13 — Books that have had the biggest impact on Matthew and why
