The 3 Keys to Community Building & Long-Term Business Success
Mackenzie Fogelson is the founder of Mack Web. Mack Web helps clients improve businesses and brands through community building. They’re strategic, holistic and down-to-earth while they take a 30,000-foot view of your business. They also ground everything in measurable results, to put it simply, they bring the right people together both online and offline to help you to grow your business.
2:44 — Community building is critical to business success in the modern age.
4:48 — People want to be connected and to have a sense of belonging with others.
5:06 — Businesses need to challenge themselves to be more authentic and human.
7:42 — This is the time for small businesses, they have the advantage.
8:45 — Nike, the evolution of the company and their current approach to advertising
10:02 — Apple’s community building approach — Self-identification
12:02 — What do businesses need to possess to build great communities?
13:20 — Three most important areas of focus for businesses that are looking to build great communities. Communities don’t form around companies but rather around:
Shared purpose (over profit)
Authenticity
Passion
16:01 — “Start with Why.” — Simon Sinek’s youtube video
16:34 — Prioritizing MEANING beyond money as an approach with a view to longevity
17:22 — Cause marketing and Purpose marketing – Max Lenderman
19:09 — Global Study by Conan Wolfe – Sixty-three percent (63%) of consumers would rather buy from companies that they consider to be authentic.
21:14 — Ash’s action step sneak peak
21:47 — Mackenzie’s Recommended Links for listeners
22:41 — Case study: 100% lead growth from Mac Web
27:30 — Why community building is critical to retention strategies
27:50 — Case study: Sears-Roebuck value profit chain (EDIT ME)