How To Use Ecommerce To Take Your Business From Six Figures To Seven — With Ezra Firestone
Ezra Firestone is the founder and creative director of smartmarketer.com, an information hub for do-it-yourself entrepreneurs. He’s also a leading authority in the e-commerce space and runs a private network of e-commerce websites. He regularly consults with companies across the United States and Canada. He’s the head of We Are Family Manhattan, a non-profit organization that and redistributes surplus goods and food to those in need.
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Key Points (Timestamps)
1:40 — Intro and overview
2:33 — Ecommerce, defined.
4:44 — The future of ecommerce –‘integrated social commerce’
5:20 — Should your business embrace ecommerce?
5:50 — Why the millennial generation will be the driving force of economies around the world
6:29 — Most common challenges getting started with ecommerce and how to overcome them
7:16 — Some ideas to source products for ecommerce
8:16 — Actions steps you can take to use ecommerce to take a 6-figure to a 7-figure business
8:36 — Focus on the promise before you focus on the product.
9:08 — Pick one visibility source (e.g. joint ventures, facebook advertising) and become an expert.
10:00 — Ezra’s approach to using content to engage customers
11:08 — Retargeting campaigns via facebook is a good option to drive people to your solution.
11:26 — Books that have had the biggest impact on Ezra and why
12:44 — Having intention versus holding intention is an important thing to understand for entrepreneurs.
13:32 — Ezra’s advice for entrepreneurs and moving on when things aren’t working
14:00 — How to get in contact with Ezra and closing comments
14:34 — “The key to success is consistency!” — Ezra Firestone
15:01 — Ezra will be speaking at Superfast Business Live in Sydney Australia in March 2016.
15:34 — Ash’s key takeaways from this episode
16:41— Related podcast episodes