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172. Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer
Ash RoyDec 1, 2018 2:57:10 AM1 min read

172. Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer

Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer

 

 

Roland Frasier

Links Mentioned:

Related Episodes:

Key Points and Insights

  • 6:11 – How strategic partnerships work and why you might want to consider them as a business growth strategy
  • 8:05 – How Roland Frasier has used this approach to grow multiple businesses fast
  • 9:33 – When it makes sense to align with a strategic partner to acquire their talent or their team
  • 11:26 – Intellectual Property
  • 13:53 – Vertical and Horizontal Integration and how this helps you to grow your distribution
  • 17:24 – Media buys
  • 19:01 – The value-based pricing approach
  • 19:50 – How to apply this strategy to grow a membership site
  • 20:50 – Catering to your customers’ interests
  • 22:21 – Why it’s important to find out who’s currently serving your target customers
  • 26:25 – How Roland assess the culture of a company (before acquisition)
  • 28:20 – The diamond framework to assess a company’s culture
  • 30:31 – Transactional leadership vs Transformational leadership
  • 33:12 – The Apple Leadership Strategy
  • 36:12 – Key Insights and Action Steps
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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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