172. Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer

November 30th, 2018 By: Ash

Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer

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Related Episodes:

 

Key Points and Insights

  • 6:11 – How strategic partnerships work and why you might want to consider them as a business growth strategy
  • 8:05 – How Roland Frasier has used this approach to grow multiple businesses fast
  • 9:33 – When it makes sense to align with a strategic partner to acquire their talent or their team
  • 11:26 – Intellectual Property
  • 13:53 – Vertical and Horizontal Integration and how this helps you to grow your distribution
  • 17:24 – Media buys
  • 19:01 – The value-based pricing approach
  • 19:50 – How to apply this strategy to grow a membership site
  • 20:50 – Catering to your customers’ interests
  • 22:21 – Why it’s important to find out who’s currently serving your target customers
  • 26:25 – How Roland assess the culture of a company (before acquisition)
  • 28:20 – The diamond framework to assess a company’s culture
  • 30:31 – Transactional leadership vs Transformational leadership
  • 33:12 – The Apple Leadership Strategy
  • 36:12 – Key Insights and Action Steps

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