Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Durban South Africa who now lives in the rock of Gibraltar.
He is dyslexic.
He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish.
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Key Points and Insights
3:39 – Is email marketing dying? Open Rates and Click Through Rates on
7:17 – Facebook Messenger and the future of Email Marketing
10:03 – How to approach email marketing to achieve over 70% open rates
14:02 – Open Loops and how they work in email marketing
16:28 – The PS section of your email is valuable real estate when used correctly
18:14 – The value of personal stories
20:04 – Audience and the importance of empathy
21:48 – The mindset you need to write consistently
24:33 – Soap Opera Sequences (SOP) and Open Loops
27:19 – Email Marketing Tools – Active Campaign vs Drip
30:18 – Challenges around Email Marketing and how to solve them
37:31 – Summary and key insights
41:04 – Actions Steps
Action Steps
- Be relevant to your audience.
- Start!
- Create engaging stories.
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