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Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon
Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Durban South Africa who now lives in the rock of Gibraltar.
He is dyslexic.
He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish.
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Key Points and Insights
- 3:39 – Is email marketing dying? Open Rates and Click Through Rates on
- 7:17 – Facebook Messenger and the future of Email Marketing
- 10:03 – How to approach email marketing to achieve over 70% open rates
- 14:02 – Open Loops and how they work in email marketing
- 16:28 – The PS section of your email is valuable real estate when used correctly
- 18:14 – The value of personal stories
- 20:04 – Audience and the importance of empathy
- 21:48 – The mindset you need to write consistently
- 24:33 – Soap Opera Sequences (SOP) and Open Loops
- 27:19 – Email Marketing Tools – Active Campaign vs Drip
- 30:18 – Challenges around Email Marketing and how to solve them
- 37:31 – Summary and key insights
- 41:04 – Actions Steps
- Be relevant to your audience.
- Create engaging stories.