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Ash RoySep 12, 2017 12:32:07 PM1 min read

140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness


Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon

 

 

 

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Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Durban South Africa who now lives in the rock of Gibraltar.

He is dyslexic.

He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish.

Links Mentioned:

Related Episodes:

  • 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online
  • 070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell)
  • 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2)
  • 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)

Key Points and Insights

3:39 – Is email marketing dying? Open Rates and Click Through Rates on
7:17 – Facebook Messenger and the future of Email Marketing
10:03 – How to approach email marketing to achieve over 70% open rates
14:02 – Open Loops and how they work in email marketing
16:28 – The PS section of your email is valuable real estate when used correctly
18:14 – The value of personal stories
20:04 – Audience and the importance of empathy
21:48 – The mindset you need to write consistently
24:33 – Soap Opera Sequences (SOP) and Open Loops
27:19 – Email Marketing Tools – Active Campaign vs Drip
30:18 – Challenges around Email Marketing and how to solve them
37:31 – Summary and key insights
41:04 – Actions Steps

Action Steps

  • Be relevant to your audience.
  • Start!
  • Create engaging stories.
iveinsights.com/?powerpress_pinw=3640-podcast');" rel="nofollow noopener">Play in new window | Download (Duration: 45:51 — 42.0MB) | Embed

 

 
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Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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