Key Points (Timestamps)
1:49 — Intro and overview
2:40 — How Pratima got started with entrepreneurship and her key learnings
3:37 — Keys to growing and selling a 7-figure consulting business
4:20 — How to use value of analytical and clear thinking to solve your client’s problems
5:33— The first key takeaway — Declutter and focus on the essentials.
5:53 — Stick your neck out there and then deliver!
6:17 — How to deal with self-doubt
7:25 — Setting expectations with clients and communicating those expectations
8:06 — How Pratima approaches the discussion around results with her clients
8:53 — Reading between the lines — recurring themes from previous podcast guests like
James Schramko,
Buck Rizvi and Ed O’Keefe
9:45 — The biggest challenge – Identifying the most impactful problem the customer faces
10:26 — Overcoming mental blocks dealing with sales by offering value
12:54 — Factors with product-based businesses (Fixed costs vs Variable costs)
13:18 — What made Pratima decide to sell her consulting business and start with craftstreetdesignco.com
16:16 — What Craftstreetdesignco.com offers its customers
17:32 — Pratima’s personal qualities that have helped her become a successful entrepreneur
19:10 — Ash’s mindfulness practice and how it applies to understanding your underlying assumptions in daily life and in your business
20:40 — What are the most common challenges for entrepreneurs and what has worked best in overcoming those problems
23:14 — Focus on solving client problems and delivering what they want.
24:27 — Solve the problem that the client perceives to be a problem (not what you perceive as their problem).
24:44 — Actions a listener can take
25:57 — Books that have had the biggest impact on Pratima and why
- 28:17 — How to get in contact with Pratima
- 28:55 — Wrap up, key takeaways and related podcast episodes
