Key Points (Timestamps)
00:48 — Intro and overview
01:31 — Why is financial reporting critical to business profitability?
01:51 — Accounting & Tax are intimidating to lots of businesses.
03:22 — Businesses often focus on revenue and not on profit.
03:58 — Online business is often obsessed with revenue at the expense of profit.
04:33 — InDinero can give business owners overview on their cash flow, profitability and revenue.
05:50 —
Jessica Mah‘s mindset when she develops content around InDinero
07:00 — Storytelling is an important part of
Jessica Mah‘s content creation process.
08:46 — The biggest challenges businesses face when getting finances in order
10:45 — Businesses don’t spend enough time on their forecasting, mapping out their cash position and profit for 24 months or 36 months.
12:37 — The plan is going to change but the
act of planning helps you figure out how to run your business better.
15:15 — When you create a plan, you get to know what you don’t know.
16:46 — Action steps to get your financial planning in order
18:01 —
Jessica Mah‘s advice for solo entrepreneurs who are looking to get started with the financial planning cycle
19:10 — How to use your hourly rate as a benchmark to delegate tasks to your employees
20:19 —
Jessica Mah‘s favorite books that have had a great impact on her
22:40 —
Jessica Mah‘s think weeks where she blocks off entire weeks to just read books!
25:03 — How context switching affects productivity in a massive way
26:49 —
Jessica Mah is featured in cover profile of INC Magazine for September 2015 issue.
28:35 — What is the biggest key action point?
