
Resources Mentioned:
- http://wpcurve.com/
- http://contentmachine.com
- https://twitter.com/thedannorris
- The 7 Day Startup: You Don’t Learn Until You Launch
- Content Machine – (To be released on 10th Aug 2015)
Key points / Timestamps
- 5:10 – Some insights from Dan’s upcoming book called the “Content Machine”
- 7:50 – How to get people interested in your content
- 13:44 – Who’s the target audience of Dan’s new book?
- 14:48 – The three main sections of Dan’s new book
- 17:25 – The multiplier framework and the headline
- 22:17 – On finding quality content writers
- 26:48 – On video-based content
- 30:00 – Action steps – How listeners take their content marketing to the next level
- 31:59 – How to get in contact with Dan

Ash Roy
Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!