172. Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer

Written by Ash Roy | Nov 30, 2018 3:57:10 PM

Strategic Partnerships And How To Use Them To Grow Your Business Fast With Roland Frasier From Digital Marketer

6:11 – How strategic partnerships work and why you might want to consider them as a business growth strategy
8:05 – How Roland Frasier has used this approach to grow multiple businesses fast
9:33 – When it makes sense to align with a strategic partner to acquire their talent or their team
11:26 – Intellectual Property
13:53 – Vertical and Horizontal Integration and how this helps you to grow your distribution
17:24 – Media buys
19:01 – The value-based pricing approach
19:50 – How to apply this strategy to grow a membership site
20:50 – Catering to your customers’ interests
22:21 – Why it’s important to find out who’s currently serving your target customers
26:25 – How Roland assess the culture of a company (before acquisition)
28:20 – The diamond framework to assess a company’s culture
30:31 – Transactional leadership vs Transformational leadership
33:12 – The Apple Leadership Strategy
36:12 – Key Insights and Action Steps

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