167. Three Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

Written by Ash Roy | Oct 16, 2018 3:32:12 PM

3 Ways To Position Yourself As The Obvious Choice For Your Customer By Improving Your Competitive Advantage

075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey?
116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More!
117. How to Create An Empathy Map
The Steve Jobs Guide to Using Death as The Ultimate Change Agent

1:38 What is competitive advantage and why does it matter so much?
2:47 What happens if you don’t have a sustainable competitive advantage?
3:30 The importance of developing a deep understanding of your customer
4:20 Using a good content marketing strategy to position yourself as a trusted authority in your niche
5:50 Getting clear on your natural strengths to enhance your competitive advantage
7:40 How Steve Jobs sustained himself when building Apple.
9:34 Key Action Steps you can take right now to improve your competitive advantage

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