How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish
After a career in marketing and design in London, culminating in the sale of his business to Saatchi & Saatchi Advertising, Robert Gerrish began the search for more meaningful work and a less stressful lifestyle. He relocated to Sydney in the mid 1990s, and authored the book Flying Solo. He built a small online business community of the same name which he grew to over 110,000 members and then later sold. More recently, he’s published another book called the 1-minute commute which he was kind enough to send me a hard copy of recently. The book is a great read, and a handbook for people looking to turn their passions into a business they enjoy running.
In this episode, Robert shares some of his key insights around ‘old school’ referral marketing. Enjoy.
Key Points and Insights:
4.17 – What inspired the title “The One Minute Commute”
7.27 – The story behind the title of the book: The original title revealed (and why it was changed to “The One Minute Commute”)
8.44 – Word of mouth advertising or referral based advertising explained
17.29 – The importance of consistency and what that means as a content creator
18.16 – A tool which most businesses rarely use (and why you should consider using it)
26.22 – The power of content marketing explained in the context of referral marketing
29.09 – Reaching out to your raving fans and making it easy for them to promote your brand
32.42 – It’s our job as business owners to make sure our fans know how to help us
33.09 – “Don’t count the people you reach, reach the people who count” – David Oglivy
35.14 – Key Actions Steps you can take
37.32 – How to learn more about Robert and his book The 1 Minute Commute