163. [Case Study Part 1 of 2] Recurring Income Membership Site: How Julie MacDonald — Founder of The Awesome Au Pair — Launched Her Recurring Income Business

Useful Tools Mentioned:

• iThoughtsx app
• https://xenforo.com/
• Connect Explore
• https://automationagency.com/

Related Episodes:

• 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Using Authenticity To Build An Enduring Business Brand

• 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More!

• 119. Screw the Nine to Five — with Jill Stanton (And How She Built a Successful Membership Site) — Part 2

Key Points and Insights:

4:12 – How Julie determined the specific problem she was trying to solve and how that led to the awesome aupair website
11:06 – The role of collaboration in product development
13:50 – The importance of having an external sounding board
15: 28 – What inspired Julie to take serious action
16:04 – The importance of knowing what you don’t know
17:16 – How The Automation Agency played a pivotal role in Julie’s success
22:30 – Mind mapping and how it helped Julie to direct her attention with the right perspective
25:12 – Facebook Retargeting explained