141. How To Pitch Effectively To Influencers (Without Being A Pain) And Grow Your Business Fast — With Sarah Jones

Today’s guest is the founder of Introverted Alpha and she is here to talk about how she has grown her business to $317,000 annually. She has been featured in Forbes, Business Insider, The Huffington Post and lots more. She is clearly very good at implementing because she has used Ramit Sethi’s 0 to launch a program to grow her business substantially over the last 3 years. I am delighted to welcome Sarah Jones from introvertedalpha.com

In this episode we talk about how to approach influencers and create a compelling pitch that is more likely to get a “yes please”. Sarah has used her pitching approach as one of her many tools to grow her business in a very short time frame! Her honesty and candour are disarming.

So listen up … Cause there’s a lot of wisdom in her words! 😉

Related Episodes:

• 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing
• 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

Books Mentioned:

• The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field – by Mike Michalowicz
• Profit First A Simple System to Transform Your Business from a Cash-Eating Monster to a Money-Making Machine – by Mike Michalowicz
• Better Than Before: What I Learned About Making and Breaking Habits–to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life – by Gretchen Rubin

Key Points and Insights

• 1:42 – Ash talks about the outreach email Sarah sent and thought it was fantastic
• 4:01 – Sarah’s recommendation on how to make an outreach email
• 8:07 – Being authentic and considerate to your audience
• 9:10 – Test and Learn approach
• 11:07 – Habit Formation
• 15:17 – Email Follow-ups
• 19:14 – Action Steps and Key Insights
• 21:30 – Biggest mistakes in pitching
• 28:02 – Tips on Pitching – How to Cold Pitch Top Bloggers
•  30:01 – Book Recommendation
• 31:32 – How to contact Sarah