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Ash RoySep 6, 2024 10:33:53 AM3 min read

8 Deadly Business Mistakes You Should Avoid

I've worked with hundreds of business owners over the years in the Productive Insights Membership program.

 

We've all made a ton of mistakes and learned from them. 

 

These are the 8 most common mistakes I've seen (and made myself) and my recommendations to address them. 

 

🚨 Mistake #1: Chasing Every Shiny Object

You’ve seen them. New tools, flashy strategies—guaranteed to be the answer to all your problems. But guess what? Constantly switching gears diffuses your efforts.

 

I’ve found that success comes when you focus on one thing and master it before moving to the next.

 

🎯 Mistake #2: Trying to Talk to Everyone

It’s tempting to think, "If I target more people, I’ll get more customers." But the truth is, the broader your audience, the less impact your message will have.

 

Aim for a smaller, specific niche—people who are desperate for what you offer—and give them exactly what they need.

 

🤥 Mistake #3: Falling for the Guru Myths

Ever heard a guru say they made millions overnight? Don’t be fooled. Revenue isn’t the same as profit, and sustainable businesses take time.

 

Don’t just believe the hype. Stay grounded, reinvest in your growth, and keep moving forward!

 

📢 Mistake #4: Consuming More Than You Create

We all love learning, right? But consuming content doesn’t grow your business.

 

You’ve got to create more—whether it's blogs, videos, or emails. When you start putting out more than you take in, that’s when the magic happens!

 

🛑 Mistake #5: Buying Courses (and Never Finishing Them)

Yikes! I’ve spent thousands on courses I never completed. If you’re in the same boat, it’s time to stop.

 

Action beats information overload. Start implementing the lessons you’ve already learned and watch your results skyrocket.

 

💸 Mistake #6: Not Tracking ROI

Are you paying for tools or software you barely use? (Guilty!) It’s time for an expense audit.

 

Track where your money goes and make sure every dollar spent is making a real impact. If it’s not, cut it out.

 

👤 Mistake #7: Not Knowing Your Ideal Customer

Vague messaging gets lost in the noise. If you haven’t created an ideal customer avatar, it’s time.

 

The more clearly you define your audience, the better your marketing will resonate.

 

🏛️ Mistake #8: No Content Pillars

Content without direction is a wasted effort. To position yourself as a thought leader, focus on content pillars—core topics your audience cares about.

 

This is how you build authority and become their go-to expert.

 

The Takeaway? If you can avoid these common mistakes, your marketing will start working for you, not against you.

 

👉 Want to dive deeper? Check out my full video where I break down each of these mistakes and show you exactly how to fix them.


Watch now: Avoid These 8 Deadly Business Mistakes in 2024

 

Ciao for now,
Ash

P.S. Let’s be real—mistakes happen to all of us. But the sooner you fix them, the sooner you’ll start seeing the results you’re after!

 

 

 

Ready to explore growth opportunities? I'm here to help in four ways:

Consulting Services: Grow your business with personalized guidance and strategies tailored to your unique goals. Benefit from expert insights and actionable advice to drive growth and success.

 

Productive Insights Membership: Gain exclusive access to a wealth of resources, tools, and insights designed to grow your business and boost your productivity and efficiency. Join a community of like-minded individuals committed to achieving their goals.

 

Courses:
a. 9-Steps Business Growth: Unlock the secrets to sustainable business growth with our comprehensive course. Learn proven strategies and techniques to take your venture to the next level.


b. Premium Productivity Course: Master the art of time management and organization with our premium productivity course. Discover practical tips and techniques to maximize your efficiency and effectiveness.

 

On-Demand Live Recording Series: Engage with our recorded live- series designed to address your specific needs and challenges. Join us for interactive sessions covering a range of topics to help you succeed in your endeavors.

 

Choose the option that aligns best with your needs and aspirations, and let's begin on a journey to success together.

 

 

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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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