Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit
If you like this conversation you might also like this conversation with Ryan where he revealed strategies from his second book titled Choose.
Resources mentioned:
Books mentioned:
Key Points / Timestamps:
- 3:19 – Why Ask Formula is Important to Businesses
- 6:14 – Two Types of Questions That People Are Good at Answering
- 8:39 – “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.”
- 11:39 – iPhone Case Study – What problem does the iPhone solve?
- 13:49 – The Ask Formula in a Nutshell
- 14:06 – Step 1 of Ask Formula: Prepare (The Deep-dive Survey)
- 16:05 – Podcasting case study to create ‘buckets’
- 16:47 – Step 2: Persuade (The Permanent Micro-commitment Bucket Survey)
- 20:37 – Step 3: Segment
- 21:33 – Deep-dive Survey in detail
- 22:27 – “The depth of response is more important than frequency of response.”
- 22:33 – How to Measure the Depth of Response using Force Multiplier
- 24:40 – Why a Phone Number matters so much
- 27:43 – Step 4: Prescribe
- 28:41 – Technical Shiny Object Syndrome
- 30:04 – Step 5: Profit
- 31:01 – The one-click upsell process
- 33:58 – Step 6: Pivot
- 34:03 – The “Do you hate me?” survey
- 36:29 – Common Challenges with Implementing the “Ask Formula” (and how to overcome them)
- 39:11 – Actions to Take to Get Started with the “Ask Formula”
- 40:32 – How to Get a F-R-E-E Physical Copy of the book “Ask” (limited to 50 copies only)
