026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit

Written by Ash Roy | Jun 11, 2015 10:07:28 AM

Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit

If you like this conversation you might also like this conversation with Ryan where he revealed strategies from his second book titled Choose.

3:19 – Why Ask Formula is Important to Businesses
6:14 – Two Types of Questions That People Are Good at Answering
8:39 – “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.”
11:39 – iPhone Case Study – What problem does the iPhone solve?
13:49 – The Ask Formula in a Nutshell
14:06 – Step 1 of Ask Formula: Prepare (The Deep-dive Survey)
16:05 – Podcasting case study to create ‘buckets’
16:47 – Step 2: Persuade (The Permanent Micro-commitment Bucket Survey)
20:37 – Step 3: Segment
21:33 – Deep-dive Survey in detail
22:27 – “The depth of response is more important than frequency of response.”
22:33 – How to Measure the Depth of Response using Force Multiplier
24:40 – Why a Phone Number matters so much
27:43 – Step 4: Prescribe
28:41 – Technical Shiny Object Syndrome
30:04 – Step 5: Profit
31:01 – The one-click upsell process
33:58 – Step 6: Pivot
34:03 – The “Do you hate me?” survey
36:29 – Common Challenges with Implementing the “Ask Formula” (and how to overcome them)
39:11 – Actions to Take to Get Started with the “Ask Formula”
40:32 – How to Get a F-R-E-E Physical Copy of the book “Ask” (limited to 50 copies only)

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