026. Survey Funnel Formula with Ryan Levesque – How to Ask Your Way to Profit

Books mentioned:

Key Points / Timestamps:

• 3:19 – Why Ask Formula is Important to Businesses
• 6:14 – Two Types of Questions That People Are Good at Answering
• 8:39  – “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.”
• 11:39 – iPhone Case Study – What problem does the iPhone solve?
• 13:49 – The Ask Formula in a Nutshell
• 14:06 – Step 1 of Ask Formula: Prepare (The Deep-dive Survey)
• 16:05 – Podcasting case study to create ‘buckets’
• 16:47 – Step 2:  Persuade (The Permanent Micro-commitment Bucket Survey)
• 20:37 – Step 3: Segment
• 21:33 – Deep-dive Survey in detail
• 22:27 – “The depth of response is more important than frequency of response.”
• 22:33 – How to Measure the Depth of Response using Force Multiplier
• 24:40 – Why a Phone Number matters so much
• 27:43 – Step 4: Prescribe
• 28:41 – Technical Shiny Object Syndrome
• 30:04 – Step 5: Profit
• 31:01 – The one-click upsell process
• 33:58 – Step 6: Pivot
• 34:03 – The “Do you hate me?” survey
• 36:29 – Common Challenges with Implementing the “Ask Formula” (and how to overcome them)
• 39:11 – Actions to Take to Get Started with the “Ask Formula”
• 40:32 – How to Get a F-R-E-E Physical Copy of the book “Ask” (limited to 50 copies only)