Productivity in business is one of the most misunderstood notions these days.
Let me ask you this:
You could you working a lot smarter too.
The question is: how do you learn to work smart and not hard?
The answer is simple: productivity is about doing less of the right stuff at the right time (not more in a shorter space of time).
The word productivity (in a business context) can be traced back to economics in the industrial age.
Back then productivity was all about getting the maximum output from the minimum possible inputs.
Economists were all about using the four factors of production — land, labor, capital, and enterprise — in the most efficient way possible.
But today we live in the information age. Consuming more information doesn't lead to better outcomes. To that extent, getting more (information consumption) done in less time isn't necessarily the gold standard anymore.
In this episode, we bust two of the most damaging myths around productivity — which if you successfully address — will transform your life and/or business.
Listen now to find (time) freedom!