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084. How To Use The PEST Framework To Assess Your Industry Landscape
Ash RoyJul 5, 2016 5:28:34 PM1 min read

084. How To Use The PEST Framework To Assess Your Industry Landscape

How To Use PEST Framework To Assess Your Industry Landscape

 

PEST Analysis flow chart, business concept on blackboard

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Key Points (Timestamps)

01:29- Introduction and Overview
02:18- PEST – Acronym for Political, Economic, Social and Technological elements
02:50 – PEST Framework gives you the opportunity to address how these various aspects interact with each other.
03:16 – The PEST framework explained
03:36 – Ash Roy explores scenarios and examples around these four elements.
04:38 – Disruptive Change: Where technology social-economic factors compound to really change the market
05:58 – Ash Roy’s hypothetical scenario on how to use PEST framework to diagnose your business problem
09:21 – There is a good possibility that certain aspects of our society will be completely redefined in the next 5-10 years.
10:36 – How technology could cause commoditization of legal services (as it has done in medical practice)
11:33 – Use the content marketing platform to build a know, like and trust relationship.
11:44 – Key challenges around the PEST framework and how to resolve them
12:22 – Action steps listeners can take from this episode
13:27 – Wrap up and Thank you
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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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