11 Secrets from Successful Entrepreneurs

Building a successful business often feels like running a marathon in quicksand.

 

One minute you’re on track, the next, you’re sinking faster than a stone.

 

I’ve interviewed over 128 entrepreneurs who’ve cracked the code to success and I've distilled their ideas into 11 actionable insights.

 

And I’m sharing the first 5 with you—right here, in this email.

 

(You'll have to watch the video for the last 6 ... you can thank me later)

 

Let’s do this, shall we?

 

1. Start Small, Win Big

Stop trying to serve everyone! The key to success? Start with the smallest audience possible—the people who desperately need your solution. Seth Godin swears by this.

💡 Actionable Insight: Think about the smallest group you can help right now. Laser focus. Solve their biggest problem. They’ll knock down your door.

 

2. Simplify, Simplify, Simplify

Want to know what’s driving your customers away? Complexity. Joe Pulizzi, who sold his company for a cool $15 million, said the secret to his success was offering fewer choices. Simplicity is your superpower.

 

💡 Actionable Insight: Look at your offerings. What’s causing decision fatigue for your customers? Trim it down to what matters most.

 

3. Dance with Fear

Feeling scared? Good. Fear is your business's secret GPS. If you’re not a little afraid, you're probably not challenging yourself enough. Seth Godin calls it "dancing with fear." It means you’re moving in the right direction!

 

💡 Actionable Insight: What’s scaring you right now? Lean into it—it’s probably the move that’ll take your business to the next level.

 

4. Systems Win Over Goals

Goals? Great. But without systems, they’re just dreams. The most successful entrepreneurs build systems that guarantee results over time.

 

💡 Actionable Insight: Automate just one thing in your business today—whether it’s sending invoices, onboarding clients, or managing social media. Small system, big results.

 

5. Show Up Every Day (No Matter What)

Success isn’t about one giant leap. It’s about showing up every single day. Joe Pulizzi didn’t build the Content Marketing Institute overnight—it was brick-by-brick, day-by-day.

 

💡 Actionable Insight: Pick one platform where you’ll show up consistently—whether it’s a newsletter, YouTube, or social media. Commit. Consistency builds trust.

 

Want to know what the next 6 insights are? Click here to watch. 

 

You're welcome! 

 

 

What’s Next?

This is your moment. Take a breath, pick one tip from above, and take action.

 

Don’t just read—execute.

 

Hit reply and let me know which tip you’re implementing this week. I’m excited to hear about your progress.

 

Also, stay tuned—my upcoming interview with the legendary Seth Godin will dive deeper into why I started my own business and how I’ve navigated the ups and downs along the way.

 

Ciao for now, 

 

Ash