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Eisenhower Matrix is a productivity, prioritization, and time-management framework
Ash RoyOct 10, 2024 5:21:07 PM2 min read

The Art of Selling

I don't know about you but the thought of a sales call makes me break into a cold sweat!

 

If you've ever felt anxious about making sales calls or struggled to close deals, you're in for a treat!

 

The Foundation of Confidence

  1. Put in the Hours: Invest your 10,000 hours in mastering your craft. It's not just about talking the talk – you need to walk the walk.
  2. Believe in Your Value: Ask yourself, "Does my skill genuinely benefit others?" If the answer is yes, you're on the right track.
  3. Find Your Audience: Your skills might be invaluable to one person and useless to another. The key is finding the right match.

The Sales Mindset Shift

Forget everything you thought you knew about sales. These are a radical perspective change:

  • It's Not About Selling: Your job isn't to manipulate or perform. It's to understand if the client has a problem you can solve.
  • Be a Problem Solver: Like a mechanic diagnosing a car issue, dig deeper to find the real problem behind the client's request.
  • Solve, don't Sell: Approach each interaction with a spirit of service. Sometimes, the best thing you can do is recommend someone else!

The Freedom in Service

By adopting this mindset, you free yourself from:

  • Pressure to prove yourself
  • Anxiety about answering every question
  • Fear of rejection

Remember, you're there to serve. If you can't help, that's okay!

 

Quick Tip: The Power of Empathy

Approach sales calls with generosity and empathy.

 

Put your needs aside and focus on being of service.

 

This not only leads to better outcomes but also protects your brand integrity.

 

Action Item:

Before your next sales call, take a moment to reflect on how your skills can genuinely benefit the client.

 

Enter the conversation with curiosity about their real needs, rather than a determination to close the deal.

 

 

 

Ciao for now, 

Ash

 

PS. Stay tuned for more insights on productivity, business, and personal growth!

 

 

 

 

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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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