The effort that goes into making a one-off sale isn't significantly less than the effort that goes into selling a longer term relationship e.g. access to a membership which attracts recurring income in exchange for recurring value.
The one-off sales treadmill which is often focused on by a high proportion of marketers is a fool's errand.
Especially when a one-off sale can be parlayed into an ongoing relationship e.g. offer monthly access to your membership program without requiring the customer to commit beyond one month (this can always be revisited later in the relationship)
Recurring income strategies are a game-changer in my experience.
Think about the last time you made a meaningful amount of money in your business.
Did that income come from a one-time sale?
Or was it part of a system that keeps paying you without requiring you to start from scratch every month?
Most entrepreneurs fall into the same trap—focusing on immediate wins instead of long-term revenue.
But here’s the difference between hustling for sales and building financial freedom:
❌ Selling once = Always chasing the next deal. (Feast and famine cycle)
✅ Building recurring income = Predictable revenue, less stress.
Are you on the feast and famine cycle or do you have a predictable revenue generating system?
Constantly having to sell is frustrating
The best businesses don’t rely on constant selling—they build systems that bring in money on autopilot.
Imagine you’re a fitness coach. You can either:
A) Sell a single session every time a client needs help.
B) Offer a membership program where clients pay monthly for workouts, coaching, and accountability.
Which one gives you more stability?
The second one.
Every. Single. Time.
That’s the power of recurring income.
It doesn’t stop. It scales ... provided you deliver recurring value (this is very important).
How to Build Recurring Revenue (That Actually Works)
Want to stop trading time for money? Here’s how:
1️⃣ Start with This One Question
Before you launch anything, ask yourself:
🔹 What can I offer that people need regularly?
🔹 How can I turn a one-time service into a monthly plan?
🔹 What can I automate to keep sales flowing?
If you don’t have clear answers, don’t build it.
2️⃣ Create a Subscription or Membership Model
People love convenience—and they’ll pay for ongoing value.
📦 Subscription Boxes – Curated products delivered monthly
🎓 Online Memberships – Exclusive content, coaching, or resources (marketing and productivity).
💻 Software-as-a-Service (SaaS) – Monthly access to a tool that solves a problem.
🔥 Pro Tip: Offer a free trial or low-cost entry to hook people in!
3️⃣ Sell Digital Products That Keep Selling
Want to create once and get paid forever? Go digital.
📚 E-books & Guides – Teach something valuable.
🎨 Templates & Resources – Done-for-you designs, planners, or business tools.
🎥 Online Courses – A step-by-step system that solves a problem.
💡 Smart Move: Set up an automated funnel so your digital products sell 24/7.
4️⃣ Land Retainer Clients for Steady Work
Instead of one-off gigs, get paid monthly for ongoing services.
💼 Freelancers & Consultants – Offer monthly packages for writing, design, or social media.
🎯 Coaches & Trainers – Create structured coaching programs.
📊 Agencies – Offer SEO, bookkeeping, or marketing retainers.
💬 How to Pitch It: Show clients the long-term value—ongoing support, better results, and cost savings.
5️⃣ Use Affiliate Marketing to Earn Passive Income
Don’t have your own product? No problem. Promote other people’s products and get paid.
🔗 Recommend Software & Tools – Get a cut of every sale (ConvertKit, Shopify, Amazon).
📩 Monetize Your Newsletter – Feature affiliate products that fit your audience.
🎥 Create Content with Links – Blog posts, YouTube videos, and social media recommendations.
📌 Success Tip: Only promote products you actually use—people can smell fake recommendations a mile away.
Final Thoughts: Build It Once, Earn Forever
The best income isn’t the quickest—it’s the most reliable.
Before you chase the next sale, ask yourself:
✅ Am I building something that pays me consistently?
✅ Can I turn this into a subscription, retainer, or digital product?
✅ How can I automate income so I’m not always selling?
If you focus on recurring revenue, you’re not just making money.
You’re creating financial freedom.
Now, take action! 🚀
Ciao for now,
Ash
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