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Ash RoyAug 23, 2024 11:02:11 AM2 min read

Artificial Intelligence in Marketing

AI (Artificial Intelligence) is no longer just a buzzword...

 

It’s a game-changer.

 

In marketing, business and just about every other area of our lives.

 

Recently there has been some talk (on CNBC) about the idea that we might have been a bit too optimistic in our predictions. 

 

But even so, I do think AI is having a major impact on our lives. And this is just the beginning. 

 

AI is reshaping how we (as brands) interact with our customers, create and optimize content, and drive business growth.

 

 

AI and Content Creation

One of the most significant shifts AI has brought to marketing is in content creation. 

 

Traditionally, content creation required human creativity and labor-intensive processes.

 

But since AI's gone mainstream, the landscape has changed.

 

The Future of SEO in an AI-Driven World

Search Engine Optimization (SEO) has been the cornerstone of digital marketing for years.

 

But with AI, SEO is evolving rapidaly.

 

Neil Patel highlights a crucial change: people are now adjusting their search queries because of AI's ability to understand and respond to nuanced instructions.

 

Building Brands with AI: The Long Game

 

AI's also revolutionizing the process of brand building.

 

It's capacity to analyze customer data and predict preferences means it can deliver personalized recommendations.

 

This enhances customer satisfaction and strengthens brand loyalty. 

 

Practical AI: Simple Hacks for Marketers

 

In this video, Neil Patel shares some practical AI-driven hacks that can boost your marketing efforts.

 

I highly recommend watching this conversation if you don't want to be left behind. 

 

Head over to our Youtube Channel Productive Insights and watch 

AI in marketing. What you need to know right now w/ Neil Patel

 

We dive deeper into how AI is transforming marketing and share practical tips you can start using right away.

 

Ciao for now,

 

Ash

 

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Ash Roy

Ash Roy has spent over 15 years working in the corporate world as a financial and strategic analyst and advisor to large multinational banks and telecommunications companies. He suffered through a CPA in 1997 and completed it despite not liking it at all because he believed it was a valuable skill to have. He sacrificed his personality in the process. In 2004 he finished his MBA (Masters In Business Administration) from the Australian Graduate School of Management and loved it! He scored a distinction (average) and got his personality back too!

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