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Jarrod Robinson on Emerging Technologies and How Apps Can Help Grow Your Business
Our guest today is a physical education teacher from country Victoria Australia, with a passion and enthusiasm for the role emerging technologies play within teaching and learning. We featured him as an expert back in episode 79 where we talked about how to use “crowd thinking” to launch your membership site. It’s been such a popular episode and I enjoyed talking to him so much I had to have him back. Today we’re going to be talking about emerging technologies and how to use them to focus on business success. Today’s guest is known throughout the online community as “The PE Geek”, and authors a blog of the same name at www.thepegeek.com.
He’s designed, developed and marketed over 60 mobile apps for Android and iOS downloaded over 500,000 times.
Jarrod Robinson also has a very successful recurring income business which offers information products.
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Key Points and Insights
- 2:15 – How Jarrod started his business
- 3:37 – Have an audience that is related to your business
- 6:45 – Learn from your mistakes
- 7:08 – Build a product that solves problem
- 8:19 – Why business owners should consider having an app for their business?
- 12:13 – Apps work better for Business to Consumer businesses
- 16:16 – iTunes is the world’s 3rd largest search engine
- 18:28 – Where to go if you want to build an app for your business
- 19:29 – Augmented Reality
- 20:05 – Augmented Reality and the deceptive phase
- 22:58 – Customer experience and it’s importance to business success
- 24:14 – How to decide which app is right for you
- 27:45 – Biggest mistake around integrating apps into your business
- 29:21 – What apps offer that websites don’t
- 31:19 – Key take aways and action steps
Apps vs Websites
- Apps use geo tagging and GPS technology
- Apps use motion sensors on the devices within which they reside
- Apps reduce ‘friction to access’ in terms of customer experience – they can deliver a much more flexible and immediate experience to your audience