December 4th, 2018 By: Ash
Strategic partnerships can be very effective when it comes to business growth.
There are all sorts of compelling business drivers that make a strategic partnership an obvious choice:
But here the thing:
It’s critical that you align your business with a business that has a similar culture to yours. If the values of the two businesses don’t align, then you’ll be fighting an uphill battle regardless of all the compelling financial drivers that make the strategic partnership viable.