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Launch Your Podcast with Ash Roy | Productive Insights
ON AIR

You're the best in your field. So why does nobody outside your network know it?

A podcast launch mentorship for established professionals, consultants and advisors who are genuinely credible but invisible at scale, and tired of renting their visibility from platforms and groups they don't control.

Book a fit callSee the process Limited to a small number of clients per quarter. This is mentorship, not a course.
Conversations Ash has hosted: Seth Godin Guy Kawasaki Rand Fishkin Brian Tracy Derek Sivers
00:01 / Who this is for

Built for the invisible expert, not the aspiring influencer

You've spent a decade or more becoming genuinely good at what you do. Inside your network, your name carries weight. Outside it, you're a secret. And right now, your lead flow probably depends on one fragile source: a paid group, a referral pipeline, a single platform whose rules can change overnight.

This is for you if

  • You're an established professional, consultant or advisor with real expertise and a track record to match
  • Your visibility currently depends on a platform, group or referral source you don't control
  • You know you should be "out there" but have no time and no appetite for self-promotion
  • You want a compounding asset that brings opportunities to you, not another marketing chore

This is not for

  • Beginners still working out what they offer or who they serve
  • Anyone chasing vanity download numbers over real business outcomes
  • People looking for a cheap how-to course they can binge and shelve
  • Anyone who wants a podcast but isn't willing to show up for a scheduled recording
00:02 / Why a podcast

Every other authority play asks you to perform. A podcast asks you to converse.

There are plenty of ways to build authority. Most of them fail busy experts for the same reason: they demand constant self-promotion on rented ground.

Daily social postingHigh effort, fast decay

Demands content every day, rewards the algorithm's mood, and disappears from feeds within hours. The moment you stop, you vanish.

Paid groups & membershipsRented audience

Some professionals pay $2,000 a month for access to someone else's audience, with half their leads riding on a group they don't own and can't influence.

Speaking & networkingDoesn't compound

Powerful in the room, gone when the room empties. Every event starts from zero. There's no asset left behind that keeps working for you.

Your own podcastAn asset you own

One scheduled conversation per episode becomes a permanent, searchable body of work. It positions you as the host, not the pitcher. It gives you a legitimate reason to talk to the exact people you want to reach, including people far above your current network. And it keeps compounding while you sleep.

00:03 / Why Ash

The remarkable thing isn't the podcast. It's who said yes to it.

When Ash Roy started the Productive Insights podcast, he was, by his own description, a nobody in the online business world. No celebrity network. No media machine. No leverage.

What he built instead was a repeatable, ethical method for earning conversations with people who had no reason to say yes: Seth Godin. Guy Kawasaki. Rand Fishkin. Brian Tracy. Derek Sivers. Over 280 episodes, those conversations turned an unknown CPA into a recognised voice, and the access itself became the growth engine of his business.

That access method is the real intellectual property inside this mentorship. Not "how to record an episode." Any guide can teach you that. This is how a credible unknown earns the room, documented, verifiable, and repeatable, without needing to become a full-time media operation.

00:04 / The process

Three phases to launch. One model to last.

This isn't a list of production steps. It's the same sequence Ash used to go from unknown to world-class conversations, compressed into roughly three months of done-with-you mentorship.

Phase 1
Weeks 1–4

The Position

Done-with-you · Strategy before software

We define the show only you could make: the audience it serves, the positioning wedge that separates it from every other show in your space, and a format you can sustain without it eating your calendar. You leave this phase knowing exactly why your show deserves to exist.

Phase 2
Weeks 5–8

The Access Method

Done-with-you · The real IP

The heart of the mentorship. Ash hands over the exact, ethical approach he used to land guests like Seth Godin and Guy Kawasaki as an unknown, and works with you to apply it to the specific people you want on your show: future clients, referral partners, and names that elevate you by association.

Phase 3
Weeks 9–12

The Launch

Done-with-you · Live and distributed

Your first conversations are recorded, produced and published. The show goes live with multiple episodes, proper distribution, and a repeatable rhythm, so launch day is the start of momentum, not the finish line.

Then,
ongoing

The On-Air Model

Done-for-you · How shows survive year five

Most podcasts die because production lives on the host's willpower. Under the ongoing model, it doesn't. You show up to a calendared recording; Ash's team handles everything else, including all production and monthly reporting. It's the exact model that has kept one client's show running for a decade and counting while one-off launches around it stalled. Continuation is entirely opt-in.

00:05 / The investment

Priced for mentorship, not production steps

You're not paying for editing software and a checklist. You're paying for direct mentorship from someone who has done the remarkable thing himself, and for a method no course can sell you.

Phase 1–3 · ~3 months

The Launch

$10,000 AUD + GST
One-time · Done-with-you
  • Positioning, format and show strategy built with Ash directly
  • The complete Access Method, applied to your guest wishlist
  • Multiple episodes recorded, produced and published
  • Distribution set up and a sustainable recording rhythm in place
  • A complete, bounded deliverable: a live, professional show
Book a fit call
Optional continuation

The On-Air Model

$2,000/month
Ongoing · Done-for-you · Opt-in after launch
  • You attend scheduled recordings; nothing else lands on your plate
  • Full production handled by Ash's team, end to end
  • Monthly reporting so you can see the asset compounding
  • The model proven over a decade of continuous client production
Ask about the retainer
No "pay once and stall" trap. The launch is a complete, bounded deliverable. If you stop after launch, you've received exactly what you bought: a live, professional show. Continuing is a choice, not an obligation.
00:06 / Client testimonial

Hear it from a client whose show has run for a decade

Prof Michael Chapman launched The IVF Journey Podcast with Ash in 2016. His team has produced it ever since. Here he is on what that's meant for his work.

Prof Michael Chapman, AM
IVF specialist · Order of Australia · The IVF Journey Podcast

A world-leading specialist whose show has been produced under the ongoing model since 2016, with hundreds of episodes reaching the patients and peers who matter most to his work.

00:07 / Next step

Stay the best-kept secret, or become the recognised voice

Book a short fit call with Ash. No pitch theatre. You'll talk through your expertise, your audience, and whether a podcast is genuinely the right vehicle for you. If it isn't, he'll tell you.

Book a fit call with Ash