How To Create Irresistible Offers with Deadline Funnel Founder Jack Born

“Everyone likes to buy but nobody likes to be sold to”. Have you heard that phrase before? ‘Purchase facilitation’ works better than ‘selling’. And a large part of facilitating a purchase is having an irresistible offer​.​ ​​ Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.