How to use ChatGPT in marketing like a Pro
In today’s fast-moving digital world, standing out isn’t just an advantage—it’s a necessity. For service-based business owners, the right tools can turn raw ideas into powerful, polished content that connects. In this episode, I’ll show you how I’ve been using ChatGPT to take my digital marketing game to the next level. From shaping initial concepts to crafting messages that resonate, I’ll walk you through the practical strategies that have made a real difference in my work. You’ll discover how AI can help you create content that feels genuine, impactful, and uniquely you.
Links Mentioned:
Timestamp:
00:00 Introduction: Overcoming Overwhelm with Chat GPT
00:51 Using Chat GPT as a Brainstorming Partner
02:38 Creating a Custom Chat GPT
05:05 Practical Applications of Chat GPT
09:51 Conclusion: Empower Your Creativity with AI
Ash Roy's Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription):
Ash Roy:
Ash Roy: [00:00:00] Have you ever had a great idea that would solve a real problem for your target audience, but when you tried to put it into a well- researched video like this one, you ended up quitting because you just felt so overwhelmed. But if that's happened to you, you're not alone. I found a way to use chatGPT to solve this exact problem, and I know that it works because I've used that approach to create this very video.
And I'm gonna share this approach in this video if we haven't met before. I'm Ash Roy, a CPA, and an MBA from the leading business school here in Australia. And I love helping service-based business owners to grow their businesses using digital marketing strategies that actually work. If you haven't already done so, please hit the like and subscribe button so you don't miss out on future videos that we'll be releasing to help you with your business.
So, in this video, I'm gonna show you how I use chat DPT as a thinking partner and a brainstorming partner to convert fuzzy ideas into clear structured content in a way that feels authentic, human and actionable.
I think the real problem is that people don't struggle with ideas, they struggle with shaping those ideas into something useful such as a LinkedIn post or a YouTube video like this one, they struggle with turning that unclear idea, taking it through the messy middle, developing it into something meaningful, and get lost on the way. You see most ideas need to be distilled, developed by cross fertilizing them across other ideas in different fields.
They need to be researched, verified, and then crystallized and presented as a cohesive solution that solves a specific problem. My biggest shift happened when I realized that chatGPT was something I could use as a brainstorming partner to achieve all these things and more. When I stopped using chatGPT as a shortcut and I started using it as a collaborator and a brainstorming tool to come up with ideas that I verified using my own knowledge, my skills, and my experience, I found it to be an absolute game changer.
Today I ask chat GPT to think with me, not for me. I often push back on its suggestions, I feed it better context, I do scenario analysis, which we'll be talking about soon. I extrapolate different scenarios to come up with different projections to see what certain ideas will look like two years, hence.
And then I form my opinions, verified opinions. That's where the magic happens. Now, I've created my own custom chatGPT, based on my own podcast transcripts, my own writing style, and previous documents that I have authored, including presentations that I've done. Sometimes I even upload screenshots because chatGPT can actually rig those screenshots too.
And this is essentially like having an analyst who also happens to have a photographic memory and knows everything and remembers everything about my business and can help me in real time.
So, I'm gonna show you how I've set up my custom GPT in chatGPT. So here we have our screen. So, I just go to explore GPTs here, and then I click on create and I can name my GPT.
Ash’s documents and speaking style, and I'll describe this. I'll say this is a collection of presentations and other documents that inform chatGPT about my specific business and how I write and talk. This chatGPT is designed to help me brainstorm, but should not plagiarize any quotes or information directly.
All these documents be used as inputs only. Okay. And then I will go in here and I will upload various documents where I have spoken at various events. I'll go to my public speaking folder. I'll upload a document where I presented at the Australian Marketing Institute, for example, and I will upload document where I spoke at IBM.
I'll upload another one I spoke at, It's called Macquarie Bank. Once I've uploaded all these documents, I click on create and I'll just keep this for myself. And I click on update and there it is, my documents and my speaking style. And so, I go back to my panel here and here I see Ash's documents and speaking style.
There's my custom GPT done chat. chatGPT can read all this information. chatGPT can also actually, as of today, the 3rd of April, 2025, connect to your Google Drive and even read the contents of your Google Drive. It can be a very powerful tool provided you stay in control. Okay, now let's talk about how I actually use chatGPT.
There are four main ways in which I use it. The first one is for brainstorming ideas. I use it to create a fledgling of an idea, take it through the messy middle, do the brainstorming, develop the idea, cross-fertilize it, as I discussed before. Look at it from different perspectives. Apply frameworks that I've created or I've come across, such as those I've just uploaded into my custom GPT.
Now, when it comes to brainstorming ideas, I think it's very important to point out that I use chatGPT to explore my own ideas. And maybe other people's ideas, but to cross-fertilize them, not to reproduce them. I don't use chatGPT as an information source as much as I use it as a brainstorming partner.
It's like having an analyst, much like I used to be about a decade ago with Einstein's IQ and a photographic memory who works as fast as 10 analysts put together. It's pretty incredible. All for $20 a month. I recently asked chatGPT to look at my YouTube earnings and said. ‘Tell me what I'll be earning on a weekly basis, 24 months down the track’, and I looked at the number of videos in my channel and looked at how much each video was earning, added a compounding effect, and gave me a number.
And then I said, ‘okay, now assume that I produced twice as many videos every week. What would my earnings be?’ Then? I already knew that the increase wasn't gonna be just linear because of the compounding effect. And sure enough, chatGPT came back to me with an answer that was exponentially higher. Which I expected, but what was really valuable was it actually gave me the number.
Now the number's not gonna be a hundred percent accurate, but it was something that I would've taken about three or four hours to figure out by tweaking assumptions and putting it in an Excel spreadsheet and all that sort of stuff. So, this is a great example of where chatGPT modeled a certain scenario for me and then compared it to another scenario in seconds, something that would've taken me hours.
The second thing I use chatGPT for is structuring narratives. Once I have a core idea, I ask chatGPT to shape it into an outline, an intro, key points and transitions, much like I've done for this very video. But then I read through what it gives me. I actually print it out and I read through it like this.
I highlight bits of it. I cancel bits of it. I develop the ideas. I go through it, I make notes on it, I scribble all over it, and I come up with a deeper, newer, more profound understanding. The act of reading through what I've printed out, scratching bits out, highlighting bits, is a game changer for me.
The third thing I use it for is targeted research.
So, I often ask chat GPT to research ideas that I wanna explore further, for example. I might ask it to research what proportion of YouTube viewers watch YouTube on their television screens, because that might inform how I produce my videos and what kind of font I might use. I might ask chatGPT. What proportion of people are actually using chatGPT as a brainstorming partner as opposed to just an information source?
This might help me to understand how many of these people actually would benefit from a video like this. I. Where I'm talking about using chatGPT as a brainstorming partner, you get the idea.
And the fourth thing I use chatGPT for is to deepen my insight. I often past transcripts from interviews with thought leaders like Seth Godin or Guy Kawasaki, and ask, what's the deeper insight here?
I might also ask chatGPT to look through transcripts and find me a portion of a conversation where I spoke to a guest on that particular topic, for example. I spoke to Kai Kawasaki about artificial intelligence, and I used chatGPT to look at the transcript, find me the portion where guy talked about AI or artificial intelligence, and I'm gonna share that section with you right now.
Guy Kawasaki: I have to say I love ai. I think AI is the biggest deal I have ever encountered in my career.
A quick note, you can do this also using tools like Descript and you can actually edit your videos using Descript. If you're interested in learning more about how to do that, just post that in the comments below and I'll be happy to create a video for you.
By the way, I'll also link to. The conversation with Guy Kawasaki in full, in the description below, you can also check out my playlist, which covers the conversation with Guy, this video and other videos related to artificial intelligence and marketing. We'll link to that playlist in the description and also some area on this screen.
So, in closing, I would like to say that using artificial intelligence in chatGPT in marketing isn't about replacing creativity. It's about removing the friction that stops you. From developing and sharing your ideas more clearly, ideas that really serve your audience and create actionable insights when you use chatGPT and artificial intelligence as a thought partner, not as a crutch, it becomes a superpower.
If this helped you. I recommend creating your own custom GPT and giving that feature a try. Let me know in the comments how you go with that and how you are using AI in your workflow. Now, if you want some more real world non hypy content about artificial intelligence marketing, ask me what you'd like to see in future videos by posting that in the comments.
And I'll do my best, create something for you. Oh, and don't forget to like and subscribe to make sure you don't miss out on future videos that will help you to grow your business. Using long-term strategies that actually work. Thanks for watching, and I'll see you in the next one.
ciao for now.
