$50 Million and Counting …. With Ed O’Keefe
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Resources mentioned:
Key points discussed / timestamps
- 1:28 – A brief overview of Ed’s journey to entrepreneurial success
- 4:26 – On becoming an entrepreneur
- 7:41 – Taking advantage of emerging opportunities
- 8:23 – How Ed built a $50 M dollar business
- 9:12 – “Your job is to create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket…”
- 10:36 – It all comes down to mathematics
- 14:22 – How Ed’s getting 230 – 240 ROI
- 15:20 – Brief Case study – targeting higher end buyers by developing a system and restructuring price offer
- 17:58 – An example of a recurring income model
- 20:50 – Repositioning your product by adding values
- 23:57 – Giving away value in a leveraged format
- 28:00 – Building authority through content marketing
- 30:27 – How does an entrepreneur build a successful business?
- 31:21 – Most common challenges in getting started with business and overcoming them
- 34:01 – Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought”
- 38:19 – Learning and summary
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