“Everyone likes to buy but nobody likes to be sold to”. Have you heard that phrase before? ‘Purchase facilitation’ works better than ‘selling’. And a large part of facilitating a purchase is having an irresistible offer. Creating irresistible offers is an art. In this conversation, Jack Born — the founder of Deadline Funnel — and I discuss the elements that make up an irresistible offer — one of which is genuine scarcity. In this conversation, Jack explains how his software Deadline Funnel creates genuine scarcity. We also talk about several other elements that make up a successful offer.
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