For years, I'd set myself ambitious goals on the 1st of Jan … and by mid-Feb they were a distant memory.
Turns out, I'm not alone.
Most of us set goals the wrong way—which is why they never stick.
But after studying some of the world’s top experts on success, I discovered something surprising:
👉 It’s not (just) about setting better goals. It’s about using better systems that help you achieve those goals.
Most people believe that setting a goal is enough to make it happen. But as James Clear (author of Atomic Habits) points out:
Every Olympic athlete wants gold—but only one wins.
If goal-setting alone worked, wouldn’t they all succeed?
That’s because goals alone don’t drive success. It’s your daily habits and systems that make the difference.
Some of the world’s most successful people use a completely different approach to goal achievement:
🎯 Brian Tracy writes his goals down daily—he once did this, lost the list, and still achieved every goal within 30 days.
🎯 Joe Pulizzi went from being broke to selling his company for $15M by reading his goals every morning and night.
🎯 Seth Godin treats goals like a North Star, but adapts his strategy when circumstances change.
🎯 Victoria Labalme discovered that top entrepreneurs often start with just a wisp and a glimmer—clarity comes later.
These aren’t just motivational stories. They reveal a repeatable process for success.
If you’re tired of setting goals and never reaching them, try this instead:
✅ Write them down daily – This primes your subconscious mind to focus on them.
✅ Build systems, not just goals – Want to write a book? Set a system to write 500 words every morning.
✅ Track your progress – What gets measured gets improved.
✅ Review & adjust – If your approach isn’t working, tweak it (but don’t abandon the goal).
✅ Commit to consistency – Even small progress every day compounds into massive results.
You now know the truth—goals alone won’t get you there. It’s the systems and habits you build that will make all the difference.
So here’s your challenge: Pick one small habit today that aligns with your biggest goal.
✅ Write your goals down every morning
✅ Track your progress daily
✅ Build a system that makes success inevitable
Which one will you commit to? Hit reply and let me know—I’d love to hear about it!
Ciao for now,
Ash
PS. And if this resonated with you, share it with a friend who could use a fresh approach to goal setting. Let’s make 2025 the year we follow through!
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