The P.R.P.R Framework in Content Marketing

Hey friends, 

 

Are you getting the most out of your content?

 

The content marketing and SEO landscape is changing ... fast!

Google recently announced AI overviews which means we'll be consuming content very differently going forward.

 

What does this mean for us as marketers?

 

Well, we're going to have to increase our content velocity (I just coined that term) while still maintaining content quality. 

 

If you're not repurposing your content, you're missing a golden opportunity to stand out from the rest of the marketers out there.

 

Wondering how to do that exactly?

 

Here’s a step-by-step PRPR framework that you can start using right now to supercharge your content. 🚀👇🏾

 

1/ PRE-PRODUCTION

🔍 Keyword Research: Discover what your audience is searching for.

🎯 Talking Points Keywords: Outline the main points you’ll cover.

🎙️ Related Interviews to Mention: Add value by referencing relevant past interviews.

🌱 Cross-Pollinate Your Ideas: Integrate insights from other sources for richer content.

 

2/ RECORDING & PRODUCTION

🎥 Record Interview on Video: Capture your content visually for a broader impact. 🤖 Use AI to Remove Filler Words: Clean up your audio effortlessly.

✂️ Light Edits and Brand Touches: Make quick adjustments to align with your brand.

🎞️ Send Video to Editor for Detailed Edits: Get that professional finish.

 

3/ POST-PRODUCTION

🎬 Share Early Access Video with Members: Reward your community with a sneak peek.

🔊 Strip Out Audio & Publish to Podcast Platform: Expand your reach by repurposing audio.

📢 Inform Guest & Request They Promote It: Leverage your guest’s network for a bigger impact.

📈 Publish SEO-Optimized Video Snippets on YouTube: Boost your discoverability with smart SEO.

 

4/ REPURPOSE AND PROMOTE

📺 Publish to YouTube & Maximize Clicks in the First 24 Hours: Drive early engagement.

📱 Share Compelling Snippets as YouTube Shorts: Capture attention with bite-sized content.

📝 Use ChatGPT to Summarize the Transcript: Create concise and engaging summaries.

✍️ Publish Key Points as a Blog Post: Transform your content into a written format.

📘 Create a Guide or Opt-In Using Beacon.by: Offer extra value to your audience. 💼 Design a Carousel for LinkedIn: Engage professionals with visually striking content.

 

📌 Do you repurpose your content?

 

We’d love to hear about your strategies. Let’s learn and grow together!

 

Don’t let your hard work go to waste. Use the PRPR framework to ensure your content is working as hard as you are!

 

Ciao for now,

 

Ash 

 

 P.S. Have any questions or need further assistance? Feel free to reply to this email or reach out through team@productiveinsights.com