Let’s get real—starting a business is tough. Bootstrapping? Even tougher.
It’s a journey of endless challenges, late nights, and financial worries.
But there’s an incredible force every entrepreneur has in their toolkit that often goes overlooked:
good intentions.
This is what has helped me build and grow my membership community over the last 6 years.
When you’re building a business with integrity—when your customers see that you’re in it to make a real impact—it changes the whole game.
The entrepreneurial landscape is filled with risk, but genuine intentions help you build resilience.
When your customers see you’re putting yourself out there to really serve them, it makes a difference.
You’d be surprised at how powerful this can be.
Customers will stick with you, support you, and even rally behind you when they see you’re not just out to make a quick buck.
In a world of quick sales and shortcuts, showing up with heart isn’t just refreshing; it’s memorable.
And people remember.
There’s a saying that success is often found in that extra mile, and when you lead with good intentions, you’ll find the motivation to go that distance.
Maybe it’s the added touch of personal customer support or an honest update on what’s happening behind the scenes.
These things matter.
When people see you’re willing to go above and beyond, they’re more likely to give you a hand when times get tough.
Imagine a moment of crisis in your business: maybe a delayed order, a feature that’s not ready, or a product that didn’t meet expectations.
If you’ve been genuine and open from the start, customers are far more likely to give you the benefit of the doubt and stick with you.
That kind of support isn’t just valuable; it’s essential.
This isn’t about perfection; it’s about being real.
Good intentions shine through in little things—transparency, honest communication, and an unwavering commitment to delivering what you promise.
Are your customers seeing that from you? If not, this might be a chance to rethink how you’re presenting yourself and your brand.
People can tell the difference between a business that’s there to make a sale and one that’s there to make a difference.
At the end of the day, your customers are watching.
They notice the effort, the care, the authenticity.
Make good intentions a key part of your strategy, and you’ll find that even in a risky world, there’s a safety net of trust just waiting for you.
Here’s to building something real, together!
Ciao for now,
Ash