Plan Smarter, and Harder: Crush Your 2025 Content Goals

2024's gone and 2025's here! 

 

We made it! 

 

;-) 

 

Each year brings new promises with thanks to the 'globally manufactured New Year momentum' which is splashed all over social media.

 

But I think every single day brings the same opportunities as New Year's day. 

That said, there's no harm in harnessing this 'manufactured momentum' if you have access to it. 

 

Do what works right? 

 

Here’s a quick, actionable framework to keep your content strategy sharp, focused, and (most importantly) fun.

Let’s dive in!

 

🎯 Step 1: Start with Your “What”

Ask yourself: What’s the big win I want this year?

• More website traffic? Cool — create useful content that delights your audience.
• More leads? Serve your existing customers so well that they feel compelled to tell their friends about you.
• Building your brand? Deliver transformations to a specific audience (start small — one person at a time if you have to) and create content around those transformations using a combination of case studies, video content and 
  customer success stories.

🔍 Action Step: Create an empathy map using this approach to understand what your ideal customer is thinking, seeing, feeling, and doing. 

 

🧠 Step 2: Get Into Their Heads

Your audience aren't numbers on a screen (though subscriber and follower counts would have you think otherwise) — they’re real people!

• What questions keep them up at night?
• What content makes them stop scrolling?
• What would make them say, “Whoa, I need more of this”?

🔍 Action Step: Use polls, comments, and insights from tools like YouTube Studio or Instagram Stories to learn exactly what they want. Don’t guess—ask!

 

🌟 Step 3: Master the Monthly Theme Game

Don’t stress over daily ideas. Use monthly themes to streamline your planning.

• January: Productivity hacks for a fresh start.
• February: Show your audience some love.
• March: Spring-clean your business strategies.

🔍 Action Step: Sync your themes with holidays, trends, and industry events to stay on everyone’s radar.

 

🌀 Step 4: The Perfect Content Mix

Keep your audience engaged with the right blend of content:

• Evergreen Gems: Timeless topics your audience will revisit.
• Trending Hits: Jump on hot topics for buzz-worthy engagement.
• Sales Sprinkles: Promote, but make it subtle and value-driven.

🔍 Action Step (for YouTubers): Combine snackable Shorts for quick wins and in-depth long-form videos to build authority.

 

🗂️ Step 5: Get Organized (Finally)

Great ideas need structure to shine. Here’s how:

• Use tools like Notion, Trello, or Airtable to plan your content.
• Schedule deadlines for brainstorming, scripting, recording, and editing.
• Batch-produce content to stay ahead (and ditch last-minute panic).

🔍 Action Step: Color-code your calendar by content type—it’s a game-changer!

 

📊 Step 6: Adapt Like a Pro

Your strategy isn’t written in stone—keep it flexible!

• Review your analytics every month to see what’s working.
• Test thumbnails, titles, and video lengths to keep things fresh.
• Listen to your audience—when they talk, they’re giving you gold.

🔍 Action Step: Use A/B testing for thumbnails, titles, and call-to-actions to optimize performance.

 

🚀 Ready to Take Off?

Picture this: It’s December 2025.

 

Your content game is unstoppable, your audience is growing like wildfire, and you’re crushing every goal you set.

 

All it takes is the right plan—and today is the day to start.

 

So grab your planner (or favorite app) and block off an hour to sketch out your first three months.

 

Your future self will thank you.

 

Let’s make 2025 the year you create content that moves people—and gets results!

 

Ciao for now,

Ash

 

P.S. Feeling stuck? Just reply to this email, and let’s brainstorm together. Your next big idea is closer than you probably think!