Do you struggle to explain what you actually do?
You're not alone.
Clarity and specificity are the bane of most entrepreneurs' existence.
I've fallen victim more often than I'd care to admit.
I've made vague offers many times in the past and I know I will (inadvertently) do so in the future too.
A lot of smart, capable professionals are quietly losing momentum—not because they lack skill or drive—but because their offers are just too vague.
And here’s the kicker:
If your offer isn’t clear, it can’t compound.
Let me explain.
We’ve all heard (or said) things like:
“I help people transform their lives.”
“I support business growth through strategy.”
“I do marketing, branding, design… you know, all the things.”
The problem?
Nobody remembers that. Nobody repeats that. And nobody buys that with confidence.
Because if it’s not specific, it doesn’t stick.
Here’s what happens when your offer is crystal clear:
People get it immediately
They know exactly who it’s for
They can easily share it with others
It becomes repeatable and scalable
Suddenly, your business becomes word-of-mouth friendly.
Your offer becomes an asset.
And your growth compounds—organically.
Glad you asked.
Here are 3 simple shifts to help you get there:
If your offer could apply to “everyone,” it won’t resonate with anyone.
Try this:
Instead of “I help small businesses grow,” say:
“I help fitness studio owners book 10+ new clients a month—without discounting their services.”
Vague goals = vague results.
Try this:
Replace “I support your transformation” with
“I help new managers run confident 1:1s and build trust with their teams in 30 days.”
If someone can’t describe what you do in one sentence, you’re losing potential referrals.
Ask yourself:
Could a client easily explain your offer to their friend over coffee?
If not, simplify it.
It’s your scaling strategy.
Your referral engine.
Your freedom plan.
One great offer → repeated results → word-of-mouth momentum → passive income streams.
That’s the compounding effect in action.
Final Thoughts
Your offer doesn’t need to be perfect—it just needs to be clear.
When people know exactly what you do and who you help, they’ll remember you.
They’ll refer you. And they’ll trust you to deliver.
✨ So here’s your challenge:
Look at your current offer and ask yourself—is this memorable, measurable, and repeatable?
If not, it’s time for a glow-up.
Got questions or want help refining your offer? Hit reply. I’m here for it.
Ciao for now,
Ash
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