Business Continuity during Crisis -- Protect

Given the significant changes in our geo-political landscape and the associated economic headwinds, most businesses are a bit spooked. 

In this short newsletter, I'll about how to keep your business afloat in these stormy waters.

Remember Episode 192 of the Productive Insights Podcast?

Carl Taylor and I broke down a nifty 3-step plan:

- Protect

- Pivot

- Profit

Today, we're zeroing in on step one: Protect. 🛡️

Here's the deal: When the going gets tough, you gotta shield your biz.

Think money, your team, and your precious clients.

Carl's big on empathy – as am I. So that's my first piece of advice. 

Empathize with your clients.

Serve them generously and relentlessly, They'll remember you for it. People always remember how you make them feel. 

If you demonstrate your loyalty, they reciprocate (unless their sociopaths in which case you probably don't want them as clients anyway)

Beyond the all-important empathetic approach, Carl recommends focusing on these four Rs

They'll help keep your business safe and sound:

1. Recognize the Risks:
   • Trim the fat, keep the essentials. Don't overspend.
2. Return on Investment
   • Focus on delivering insane ROI to your clients
3. Reward Your Customers:
   • Strategically increase your customer value. e.g. grandfathered pricing for founding members
4. Release and Recharge:
   • Don't forget to take care of yourself so you can stay sharp and strong. (Pssst... check out Episode 175 with James Clear for more on this.)

🎥 Catch our full talk on YouTube for all the juicy details.

Ciao for now

 ~Ash

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