November 5th, 2018 By: Ash
Most clients and peers I deal with appear to be preoccupied with lead generation as the driver of business growth. While lead generation is important, it’s not the only lever you can pull. In a recent podcast conversation (yet to be published) with Ryan Deiss from Digital Marketer, we discussed his approach to business growth potential.
The digital marketer formula for business growth potential is as follows:
Business growth potential = leads x customers x margin x frequency of purchase
That’s three other levers you could pull if you want to drive your business forward. You can either:
Which lever will you pull to grow your business?
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