032. Dan Norris on his new book ‘Content Machine’ (Released 10th Aug 2015)

July 11th, 2015 By: Ash

How to Use Content Marketing with Dan Norris

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Key points / Timestamps

  • 4:01 – Some insights from Dan’s upcoming book called the “Content Machine”
  • 6:48 – How to get people interested in your content
  • 12:34 – Who’s the target audience of Dan’s new book?
  • 13:40 – The three main sections of Dan’s new book
  • 16:06 – The multiplier framework and the headline
  • 21:13 – On finding quality content writers
  • 25:39 – On video-based content
  • 28:47 – Action steps – How listeners take their content marketing to the next level
  • 30:49 – How to get in contact with Dan


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