012. Dan Norris – Content Marketing For Startups (Part 2)

April 2nd, 2015 By: Ash

Dan Norris on Content Marketing for Startups

Dan Norris, the founder of wpcurve.com and the author of the Seven Day Startup and is working on another book called Content Machine.

I met Dan at Super Fast Business Live 10 earlier this month where I had the pleasure of watching him speak. It is the talk that Dan shared a very moving story about his journey in startups, and he eventually arrives at his current success which is wpcurve.com. Dan shared some insights about startups, including the fact that I must have great design, simple names that are quickly dropped into a conversation like Slack or Uber and the importance of growth. A couple of great insights that he stood out for me from the talk was the idea of trading short-term revenue to long-term growth and secondly the importance of focusing on a monthly increase. Dan used an example saying a $6,000 a month business growing at a 15% will hit a revenue at 2 million dollars in two years and 10 million dollars in 3 years.

Dan also loves line chats where he shared plenty of it in his talk as his free life and having been trained as a financial analyst and banking the geek in me was drawn to Dan, and we had a few interesting conversations in the next two days at the conference.

Share This Episode:

  • 1:05 – Is content marketing important for startups?
  • 1:36 – Dan’s views on approach to successful content marketing for startups
  • 3:28 – Audience and the Content Marketing Map
  • 4:23 – Dan’s three keys to successful content marketing
  • 5:17 – The importance of differentiation in content marketingScreen Shot 2015-04-01 at 11.20.24 pm
  • 8:14 – How to get started with your startup
  • 12:41 – How to come up with a good name for your startups
  • 18:17 – The importance of design

 

Links mentioned in the (part 1 and part 2) of interview:

http://wpcurve.com
http://wpcurve.com/the-7-day-startup/
http://helloify.com
http://blackhops.com.au
http://contentmachine.com

Books Mentioned:

Made to stick – Dan and Chip Heath
Content Machine – Dan Norris (Yet to be released)

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