Attention: Business Owners! Do you want to set yourself up for an epic 2019 using online Strategies that actually work? Click here to access 1-on-1 coaching

012. Dan Norris – Content Marketing For Startups (Part 2)

April 2nd, 2015 By: Ash

Dan Norris on Content Marketing for Startups

Dan Norris, the founder of and the author of the Seven Day Startup and is working on another book called Content Machine.

I met Dan at Super Fast Business Live 10 earlier this month where I had the pleasure of watching him speak. It is the talk that Dan shared a very moving story about his journey in startups, and he eventually arrives at his current success which is Dan shared some insights about startups, including the fact that I must have great design, simple names that are quickly dropped into a conversation like Slack or Uber and the importance of growth. A couple of great insights that he stood out for me from the talk was the idea of trading short-term revenue to long-term growth and secondly the importance of focusing on a monthly increase. Dan used an example saying a $6,000 a month business growing at a 15% will hit a revenue at 2 million dollars in two years and 10 million dollars in 3 years.

Dan also loves line chats where he shared plenty of it in his talk as his free life and having been trained as a financial analyst and banking the geek in me was drawn to Dan, and we had a few interesting conversations in the next two days at the conference.

Share This Episode:

  • 1:05 – Is content marketing important for startups?
  • 1:36 – Dan’s views on approach to successful content marketing for startups
  • 3:28 – Audience and the Content Marketing Map
  • 4:23 – Dan’s three keys to successful content marketing
  • 5:17 – The importance of differentiation in content marketingScreen Shot 2015-04-01 at 11.20.24 pm
  • 8:14 – How to get started with your startup
  • 12:41 – How to come up with a good name for your startups
  • 18:17 – The importance of design


Links mentioned in the (part 1 and part 2) of interview:

Books Mentioned:

Leave a Comment

No comments yet

Join Productiveinsights For Free

I'll show you how to start, run & grow a business in the 21st century.

« | »

About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Latest Podcast Episodes

New Year’s ResolutionsJanuary 1st, 2019 | no responses

The Eisenhower MatrixDecember 11th, 2018 | no responses

The value of examining your underlying assumptionsDecember 9th, 2018 | no responses

Get in touch