012. Dan Norris – Content Marketing For Startups (Part 2)

April 2nd, 2015 By: Ash

Dan Norris on Content Marketing for Startups

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  • 1:05 – Is content marketing important for startups?Screen Shot 2015-04-01 at 11.20.24 pm
  • 1:36 – Dan’s views on approach to successful content marketing for startups
  • 3:28 – Audience and the Content Marketing Map
  • 4:23 – Dan’s three keys to successful content marketing
  • 5:17 – The importance of differentiation in content marketing
  • 8:14 – How to get started with your startup
  • 12:41 – How to come up with a good name for your startups
  • 18:17 – The importance of design


Links mentioned in the (part 1 and part 2) of interview:


Books Mentioned:

Made to stick – Dan and Chip Heath
Content Machine – Dan Norris (Yet to be released)

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