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Data vs intelligence

November 26th, 2018 By: Ash

Data vs intelligence

1000 twitter followers, 200 facebook page likes, 6000 email subscribers. All these are examples of business data.

Understanding what makes that twitter follower, facebook liker or email subscriber engage with your business and/or content so that they can benefit from your products and services (and tell their friends about the amazing experience you delivered to them) is business intelligence.

 

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