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Category: Blog

How to approach selling so it benefits the customer

How to approach selling so it benefits the customer I’ve often found the whole sales process to be highly uncomfortable. Perhaps it’s because selling is generally treated with suspicion. But it doesn’t have to be that way. If you focus your efforts on assisting your customer to ‘make a purchase’ rather than focusing on ‘making a sale’ […]

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Data vs intelligence

Data vs intelligence 1000 twitter followers, 200 facebook page likes, 6000 email subscribers. All these are examples of business data. Understanding what makes that twitter follower, facebook liker or email subscriber engage with your business and/or content so that they can benefit from your products and services (and tell their friends about the amazing experience […]

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Great products market themselves

Great products market themselves Have you ever experienced a product that just scratched your itch? You know, a product that delivered an excellent experience as it solved your problem … exactly like the marketing (for that product) had promised you it would. How did you feel about that product? Did you tell all your friends […]

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The wonder of childhood

The wonder of childhood Do you remember your earlier years? When things were magical? When the world was wonderous? When you were a fountain of new ideas. When each day felt like another breakthrough? Chances are you weren’t consuming a lot of information back then. Your mind wasn’t cluttered with years of noise and static […]

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Conversation is the new lead

Conversation is the new lead “Conversation is the new lead”. That was a sentence that really stayed with me after having left the Digital Marketer Conference Down Under in 2018. And it was Ryan Deiss who said it. It was one of those things that seemed so obvious in retrospect (but not so obvious until I’d […]

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The problem with being purely goal-oriented

The problem with being purely goal-oriented Postponing your satisfaction until you reach your destination, or making your happiness conditional to goal-achievement is one of the quickest ways to unhappiness. The best possible result you can hope for is fleeting satisfaction. Makes a lot more sense to attach your happiness to the journey to your goals […]

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About Productive Insights

Productive Insights (PI) offers valuable productivity related content to busy people who want to win back a few hours each week. It also discusses mindfulness in daily life which is aimed at creating a deeper sense of purpose and meaning in everyday activities.

If you are a looking to reduce your stress levels or create more free time in your day then you've come to the right place.

Latest Podcast Episodes

New Year’s ResolutionsJanuary 1st, 2019 | no responses

The Eisenhower MatrixDecember 11th, 2018 | no responses

The value of examining your underlying assumptionsDecember 9th, 2018 | no responses

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