How to write a mission statement

Do you need a mission statement for your business?

Probably not. 

Will it make a massive difference to your business growth trajectory?

Heck yea!

At Productive Insights we believe that every business needs to have a mission statement for a few reasons:

• It aligns your team and you can work towards a shared goal
• It helps to define your company's culture
• It helps you to get clear on what change you seek to make in the world

A mission statement is different from a vision statement (something we'll look at in a future blog post)

So what's a mission statement? 

How do you write a mission statement? 

Watch this video and see what Ryan Deiss from digital marketer has to say about how they arrived at their mission statement.